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Industry Average Innovation
Maturity Level


Industry Average Innovation
Maturity Score

1.89 / 4.00

Least Developed Innovation
Ecosystem Pillar



The automotive industry is entering a period of intense change. In the next years, what has been known as the automotive industry will come to be known more broadly as the mobility industry.

As a whole the automotive and manufacturing industry is one of the largest R&D spender – second only only to pharma. But just like pharma they fall short in the innovation rankings’ scores. And this has been the trend for over a decade.

But the fact that some players in the industry are regarded as extremely innovative, means that the industry as a whole can change and adapt to a new reality grounded in breakthrough technologies and new consumption and demographic trends.

Based on OUTCOME’s pioneering work on measuring corporate Innovation Maturity, we’ve launched ‘AIM Individual’ – a single-person version of the enterprise-wide tool AIM, used to build The Global Innovation Maturity Index.

Innovation Maturity Summary


Companies in this industry apparently struggle to clearly articulate an innovation strategy. Using most of the times innovation as a synonym for digital transformation or R&D.


Senior leadership’s actions seem to be directed primarily towards efficiency improvements of the legacy business model(s). When plans to innovate are put forward the leadership in companies in this industry seem to display impatience for financial results.


Apparently most companies in this industry tend to struggle with lack of innovation-skilled middle managers. This has implications in the innovation decision making process as well as in the innovation process.


Apparently, there is low cultural democracy when it comes to innovation in companies across the industry. The culture is typically engineering not creative-based and top-down with decisions being taken based on seniority and hierarchical power.


Apparently a lack of a clear innovation process results in the resource allocation for innovation to be an issue for the majority companies in this industry. Therefore incremental improvements of the core offerings are typically prioritised over new growth (beyond the core) initiatives.

The Top 11 Most Innovative Companies in the world compared with the 11 Biggest R&D Spenders...

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