Alt Text

Industry Average Innovation
Maturity Level


Industry Average Innovation
Maturity Score

1.86 / 4.00

Least Developed Innovation
Ecosystem Pillar



Player in this industry come in every shape and size imaginable. From large multinationals that look at innovation to wash a legacy brand, to smaller companies using the latest technologies in order to get the upper hand.

However, as a norm, this industry sees that the less amount of innovation being adopted, in particular business model innovation. The ‘gravitational pull’ of the legacy business model coupled with a bonus-driven short termism make this industry suffer from a lack of a systematic and disciplined approach to innovation.

Based on OUTCOME’s pioneering work on measuring corporate Innovation Maturity, we’ve launched ‘AIM Individual’ – a single-person version of the enterprise-wide tool AIM, used to build The Global Innovation Maturity Index.

Innovation Maturity Summary


It seems that companies in this industry don’t perceive innovation as key for their in-market success and growth making creating an innovation strategy a second thought.


At almost every level of leadership, in companies in this industry, it seems there is a very small commitment displayed toward innovation.


Apparently most companies in this industry tend to struggle with lack of innovation-skilled middle managers. This has implications in the innovation decision making process as well as in the innovation process.


The prevailing cultural attribute of companies in this industry seems to be around employees which don’t understand how they can contribute to innovation and don’t regard innovation as part of their day job.


Companies in this industry don’t seem to have a clear process innovation nor for collaboration, knowledge exchange and communication between employees. Employees seem to be siloed and collaboration is hindered.

The Top 11 Most Innovative Companies in the world compared with the 11 Biggest R&D Spenders...

Alt Text
Alt Text

Download our Professional Services Industry Maturity Report 2021.

    Want to take our Innovation Maturity Assessment?